Although the changing between generations takes some
years to happen effectively and there is no agreement on the start and end date
to define generations, the Gen X is a generation born from early 1960s through
early 1980s ( a little bit less or a little bit more). If compared to the Baby Boomers, this generation is much more
heterogeneous concerning to religion, sexual orientation and more willing to
change jobs. It is also the first generation to grow up with computers. They
are often described as working to live rather than living to work as their
parents used to. Members of Gen Xers are individualistic and according to TIME
magazine, they described Xers in different ways on different times:
"They have trouble making decisions. They would rather hike in the
Himalayas than climb a corporate ladder. They have few heroes, no anthems, no
style to call their own. They crave entertainment, but their attention span is
as short as one zap of a TV dial. They hate yuppies, hippies and druggies. They
postpone marriage because they dread divorce. " (Time, 1990)
On April, 2012 we could read at the same TIME magazine
" Gen Xers are a lot more conscious about their food than their parents were — especially the men, who are cooking and shopping more and watching food TV as much as women".